Monday, May 31, 2004

Plat House Construction Prints - zen of line weight

Bringing the drawings "up" through use of line-weight. I am "fleshing out" the plan drawings by using line weights. Different thickness of lines in a technical drawing emphasize the hierarchy of information - it makes the drawing easier to read, clearer.

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Friday, May 28, 2004

Reflections on the Housing Market - Opportunity?

An article appeared in the magazine Fast Company about design. The article talks about how design has driven business, and particularly how commodity products like cars and computers are distinguished by smart design and made into hot sellers. Reading this makes me realize how the production builders have been sitting on their laurels for many many years, and not really answering the market in the broadest sense. I believe the stage is set for a real redefinition of the category. Look at how hot the residential construction market has been through what has otherwise been an economic downturn. Where are the big companies chasing after this market? Sure, there are big companies in building materials, but nobody really in the sales and marketing of houses that has taken design to heart. When was the last time you saw a TV ad selling a car on a national broadcast. Ok, how about the same slot selling a house? Never. There is a yawning opportunity here for a smart marketer/retailer to run circles around the housing industry. -- post log: on Marshall Meyer's encouragement I put that into a letter to the editor and sent it off to Fast Company. I expanded some of it, so here is the expanded text, understand that much is a repeat of above: I read your article regarding design and its role in business. I was glad that you recognized architects in this article as there is much they can contribute to the success of a business. But something that you did not address which is related to architecture is housing. Reading your article makes me realize how the production builders have been sitting on their laurels for many many years, and not really answering the market in the broadest sense. I believe the stage is set for a real redefinition of the category. Look at how hot the residential construction market has been through what has otherwise been an economic downturn. Where are the big companies chasing after this market? Sure, there are big companies in building materials, but nobody really in the sales and marketing of houses that has taken design to heart. I'm not talking about the endless parade of McMansions that are promoted as being "design" when you see housing ads in the paper. They are like your father's Oldsmobile. Where are the BMWs and the Volkswagons of the housing industry? The smart marketers? The companies leveraging design? When was the last time you saw a TV ad selling a car on a national broadcast. Ok, how about the same slot selling a house? Never. There is a yawning opportunity here for a smart marketer/retailer to run circles around the housing industry. There is a lot going on right now to address this inevitable shift. Pre-fab houses in a modern style are hot topic. Modern style housing is emerging as the signifier of the "designed product" for housing. Modern focused Dwell magazine is a hot title. Check out www.livemodern.com and www.fabprefab.com and my own site www.lamidesign.com/plans But these are all just indicators of a rising tide. Who will it be? Will Target take it up and expand on their foray into Garden Pavilions? Will a revival of the Sears House revive the ailing retailer? Will smart houses pull up GM by its bootstraps? Or will it be somebody new? Who will take up the opportunity?

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Tuesday, May 25, 2004

Plat House Construction Prints - foundation

Not the foundation for a house, but the foundation of a drawing. The first step in preparing a set of construction drawings is planning out the set. Each of the sheets is planned, and rough idea of how the information will be laid out is drawn. The drawing work begins with the template drawings that were prepared for the 3d model. These are very simple single line drawings with one very light lineweight. Each drawing in the set is "blocked-out" like this now, but for the wall sections which will be developed later in the process. Right now the plans and elevations look like this: Foundation plans, roof plans, building sections are being developed to the same level in this first step.

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Friday, May 21, 2004

Plat House Construction Prints - begin

Construction Prints for the Plat House have begun. Construction Prints for the Plat House are underway, and I am going to experiment with posting progress images of them as they develop. In the meantime, here is a section view of the Plat House from the Design Prints.

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Friday, May 07, 2004

Plat House progress - complete

The design images of the Plat House are complete. The Design Print images for the Plat House are complete and a new catalog page for this house has been added to our web site.

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Monday, May 03, 2004

Plat House progress - siding the house

The model is finished with siding. I am using a fairly rustic siding texture for the model, and I am trying out a stained appearance rather than the painted look I have used on the other houses. The color is a red-brown, a bit like redwood or stained cedar. That is about all for now. The next steps will be dressing the interior with props for the interior images, and putting the model in a rough context for exterior images. Next step will be announcing the availability of the Design Prints.

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Sunday, May 02, 2004

Plat House progress - windows in!

Everything is modeled and the house is ready to paint! The window units are all in, the exterior trim is in place, the overhang rafters and braces are in. It's time to paint the house! I really need some feed back from people reading the blog, especially from people who have been waiting for this house. Are you attached to the yellow color from the original sketches ? Or should I go for that grey plum I looked at for the Tray House ? I have to admit that I am leaning towards a natural wood finish. Hmmmm. Well this is how the model stands now: The modeling is close to done, but I still have to build the scenes for the final images. This means moving in furniture for the interior shots, and some sort of rough context for the exterior shots. I may reuse the trees and lake from the Porch House for this one.

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Friday, April 16, 2004

Plat House progress - cabinetry modeled

Cabinet models are "installed". Kitchen cabinets, bedroom closets, utility room, coat closet, and the long storage wall in the living areas. This design always had a great amount of storage for a small house.

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Thursday, April 15, 2004

Plat House progress - painting day

I'm painting inside today. Cabinets and other interior fit out items are next. This house has a lot of cabinets so this will take a while.

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Wednesday, April 14, 2004

Plat House progress - massing complete

Rough massing of the house model is complete. The massing is complete, now detail must be added, the windows and doors, siding and trim. Hopefully it is starting to look more familiar once again.

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Tuesday, April 13, 2004

Plat House progress - quick update

just a quick update on the progress a new image, the ground floor walls are being raised

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Monday, April 12, 2004

Plat House progress - begins

Work begins on the development of Design Prints for the Plat House. A little history is in order. This design began as a project for a guest house, one that was never completed. Images of the original design can be seen at our site on a place-holder page in our catalog. There is more of an explanation of the design there. It is being updated for our Stock Plan collection now. Here the model is now under way. The ground floor is modeled up, all but the steps from the deck, and the drawing template for the elevations is visible.

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Sunday, April 11, 2004

roots of this re-modern movement: history

A look back to the origins of the original modern movement. I want to continue the train of thought I began with my last design issues entry about the motivations and values of the new generation of modernists. This time I want to look back at the original modern movement because I think it can shed some light. The original modern movement all but revolutionized the design of everything we build today - how often is something built today as it was before the modern movement? Peoples expectation of commercial and institutional architecture has been completely reshaped by it - there was a broad shift in values. It took many years but modern design was accepted, even expected as default, in these environments. Somehow it failed to take hold in residential architecture the same way. So I am curious, to look back at what was going on when the original modern movement arrived - can we see the same "roots" in our current situation? I have been reading, very slowly, a great history of the modern movement called Space, Time and Architecture by Giedion. Its a classic history of the movement, unique because it was written in great part shortly after the modern movement arrived. Some how the further you look back, the more history gets condensed, but this book is extensive on the minutia of developments that contributed in someway to the burgeoning movement, much of the research coming directly from interviews with the participants or accounts of then current events. It speaks with a voice of being there and witnessing it. That does sound fascinating, doesn't it, but I have been reading it very slowly because at the outset this and many other histories of this period begin by covering the roots of developments in construction technology which eventually led to the steel and reinforced concrete construction that was so identified with the modern movement and is the common mode of construction today. We begin with the use of cast iron in architecture and how it stood in for timber and masonry piers in mill buildings, how these early iron structures eventually led to great spans in bridges, exhibition halls, and monumental engineering as by Eiffel. Many examples show how these new technologies enabled new ways of making space, and hence brought forth a new architecture that explored the new kinds of spaces that were now possible. I've been down this road in many a history book, but probably never with so much detail and cited examples, it fully consumed half the book. I expected the author to simply follow through on the foundation he had laid by demonstrating these construction breakthroughs applied in modern buildings, but he didn't. Much to my surprise the following section of the book was titled "The Demand for Morality in Architecture" and I nearly dropped the book! Now the author had my attention. Under the heading of What were the sources of this Movement he says simply

According to the easy explanation that was advanced later the movement developed as the application of two principles: the abandonment of historical styles, and ... the use of "fitness for purpose" as a criterion
That in a nutshell are the two maxims of less is more and form follows function. He goes on The explanation is correct, inasmuch as both these factors were involved. but it does not go far enough. The movement took its strength from the moral demands which were its real source. What was the situation that this moral demand rose against? He explained in the proceeding section
There are whole decades in the second half of the nineteenth century in which no architectural work of any significance is encountered. Does that parallel housing in the US? Eclecticism (historic) smothered all creative energy. Dissatisfaction with this almost universal state of affairs reached its peak around 1890 and explains that Dutch architect Berlage was denouncing the prevailing architecture as "Sham architecture; ie., imitation: ie., lying" and quotes Our parents and grandparents as well as ourselves have lived and still live in surroundings more hideous than any known before . . . Lying is the rule, truth is the exception"
Did he write that last week about american suburbs? No, it was 1890. Curious. But why now, why so sudden this interest, 1200 people signing up for LiveModern, 300,000 issues of Dwell. The book goes on
The smoldering hatred of eclecticism came to a head in Europe with startling suddenness. . . Ambition revives and brings with it courage and strength to oppose those forces which had kept life from finding its true forms.
In a more personal account he describes his interview with Henri van de Velde who described the situation as:
The real forms of things were covered over. In this period the revolt against the falsification of forms and against the past was a moral revolt.
He goes on to describe van de Velde's experience seeking a home for his family:
I told myself - this was in 1892 - that I would never allow my wife and family to find themselves in immoral surroundings." But at that date everything that one could by on the open market was smothered under the mensonge des formes (lie of the forms.)
I'm not making this up! He goes on to describe the house that van de Velde finally designed for his family, and which launched his entry into architecture
It showed a remarkable freedom in the treatment of the roof and in the way in which the windows were cut out to meet the special requirements of each room. The revolution this house provoked when it was completed in 1896 derived from its pronounced simplicity, in strong contrast with the over-fanciful facades to which people were accustomed.
It would be hard to confuse van de Velde's house with modern architecture, but in its context it was radically minimal. The parallels are obvious, but I am not a scholar to look at them really critically. Never the less the questions they raise are for anyone to ponder. Are the same dissatisfactions with the status quo brewing now? Is it the hypocrisy of the status quo in housing, the thin and overtly false historicism which characterizes most speculative housing, bringing about a moral revolt, one that modernism is a natural counterpoint to? Are there some technological developments in housing today that parallel the development of iron, steel, and reinforced concrete? Does pre-fab hold this promise? Sustainable building? Or is it the opposite of a technological breakthrough - the bogging down of construction with higher labor and material costs? Enough for now! Previous comments:
sadly Posted by Matt_Arnold at 04-04-2004 02:16 PM Sadly, the parallels are great, here, a hundred years later. But even more sadly, to a very large degree in American culture, money trumps morality every trip of the train. People are swayed by financial arguments, when they only nod sadly in agreement with arguments that tell them what is right. But we are a nation of sub-cultures, and I believe the modernist subculture is growing rapidly, especially among environmentally-minded people. Architecture and morality? Posted by Rous at 05-03-2004 07:03 PM It is amazing the degree to which the 1890s parallels the 1990s regarding architecture and the minority opinion that the status quo is not good. As much as I want to agree that the current state of housing design, with all its phoniness, is immoral, I have trouble hanging that word on something like aesthetics. Isn't it a bit like saying that someone who dresses poorly, or wears too much makeup is immoral? I generally try to reserve that word for actions in which others are harmed against their will. For example, I do think that SUVs are immoral, but that has to do with the cost those vehicles place on others (increased damage to other vehicles in an accident and increased pollution). Although I do not know if it is true, I would guess that most people, if asked, would say that phoniness (in general) is not a good thing. However, I wonder how much people really believe it. Few peope these days put Continental tire kits on their cars but there is a market for fake convertible tops. It used to be that people tried hard to keep others from knowing about cosmetic surgery, but now it is more of a status symbol. People seem to fully buy into the new housing design and sprawling development, but does that indicate immorality or just bad taste? I think it is possible to make a better argument for the immorality of post-war suburban development with its increased reliance on cars, gasoline, subsidized roads, segregation of social groups (by race and income), etc. modernism moral? or a symptom of morality? Posted by lavardera at 05-03-2004 07:50 PM I need to examine the idea more in another essay as I have been worrying over the questions you raise. I mean it sounds zealous to accuse somebody of being immoral because they don't like modern design? No, thats not what the this is about. Its the leap from a context of blatant contradictions, to bad choices - and somehow it becomes an easier leap. Phony old houses are the norm, and thats ok, not just ok, its the ideal, the aspiration, an obvious lie, from here the big vehicle, that is supposed to be rough and tough yet never leaves a paved road, another ideal, aspiration, another obvious lie, one that more people would declare harmful, it uses more fuel than it needs to, one that is a threat to smaller more efficient vehicles. But that was an easy leap. Where do we go from there? The crisis in corporate americas scandals? I think there were many other small leaps to get to that, and I'm sure each was easy. Its not that somebody is immoral if they don't like modern design. But perhaps the modernist is in someway more resistant to this immoral chain reaction.

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Saturday, April 10, 2004

Steel Case House mods - Design Posted

The Steel Case House Metal Edition has been posted. This all metal modification to the Steel Case House stock plan has been posted to its own web page in our online catalog and officially titled the Steel Case House Metal Edition. All of the renderings have been generated and the web page follows the same structure as the original design's . Right now this page is not linked from the catalog directory - you can not navigate to the page unless you know the url, or if you have come through this blog's link. We want to gauge the interest in this all metal design among the people who interested in modern houses, who have been watching the design process and reading livemodern in general. Send us an email if you are hesitant to post, let us know what you think of this.

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Friday, April 09, 2004

Steel Case House mods - another preview

A view of the more or less complete modifications. There are just a few items that I need to revise and the model will be complete for generating the renderings. But more or less, there it is - the Steel Case House in its new all metal clothes! I have decided to show the overhang braces in this version as they will be required almost anywhere that has any snow load. I am quite pleased with the transformation and what light it sheds on the design. One of the goals of my own design brief for these stock plans is to create house designs that can stand up to personalization, execution in a variety of materials without losing their integrity. I think this redressing speaks to that. The original for comparison. I am not going to be showing too much more now till it appears on the lamidesign site in the plan catalog. If this metal version connects with you let us know about it. I am trying to gauge how people feel about it while we work on making it available. Shoot us an email at plans@lamidesign.com

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