Thursday, February 25, 2010

More photos of Serenbe Plat House

Architect friends from Content Design Group visited the Serenbe Plat House during a home tour and were kind enough to share the photos they shot of the house with us.

The Serenbe house is a highly modified version of our 0242 Plat House design, and not to forget our new 3 Bedroom Plat House plan set as well. Check out the photos as they did a great job of capturing many of the details of the house. See the photos by clicking through to the rest of the post.

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Friday, February 12, 2010

0970 Lagom House with front porch

The front porch that everybody has been calling for has arrived. We are in the process of readying the Lagom House Design Prints, and the catalog page, and as promised the version sold through our own site will include a front porch.

The front porch is much the same as front porches present in many of our other designs. I like the standardizing of these architectural elements across our range of offerings. The repeated construction of like details is what offers builders predictability and familiarity when they are building multiple houses.

The Design Prints will depict the Lagom House layout for the south side of the street. We will eventually expand this to include Design Prints of each of the configurations. But for now this will represent the range.

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Thursday, February 11, 2010

starting a remodern movement from one shirtless dancing guy

I've often gone on here on the blog about the "ReModern Movement", my own play on words from the title given to the original Modern Movement. Its been meant to identify the more recent resurgence in popularity of modern style homes. It has not become much easier to get a modern home lately, but activity in the housing market has at least recognized that yes, there is demand there, and there are people wanting and waiting for a modern house. Putting a name to it - ReModern Movement - just makes it easier to package the idea when you have to explain it to other people.

So we have a movement! Well I came across this little video today, from a music festival, and used by Derek Sivers during his TED Talk to explain the dynamic of creating a movement. Lets watch:

So the shirtless wiggling guy, willing to make a fool of himself. That's me, and other pioneers in marketing of modern home designs in a climate where every builder & self proclaimed expert on houses will tell you nobody wants a house like that.

And the first follower? Thats you. And the other people who have gotten plans, and built houses, and exposed all their friends and families to a new idea of what a home can be like. Its eye-opening to them. They think you might be a little bit crazy too. But pretty soon your house is in a magazine, or newspaper, or on a tv show, and your friends are trying to get enough courage together to jump up and join the early adopters.

So keep dancing. Welcome the new adopters as equals, and welcome their friends. We are nearly a crowd, I'm telling you!

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