Friday, February 15, 2013

Guest blogging today at Modular Home Builder

I am guest blogging today at a modular industry site called Modular Home Builder

MODULAR HOME BUILDER: An Architect Speaks Out About Modern Prefab

This interesting site gathers a readership from the industry side of modular home building. These factory owners and officers often don't understand why Modern PreFab vendors chase after this seemingly narrow slice of the market while it is obvious that most people buy traditionally styled homes. I wrote in to offer my observations on why a business might chase after this seemingly niche market. Check it out.

Ultimately this strikes on the very reasons why we have developed a catalog of modern house plans. There is a small but strong interest in homes like these, and it is an interest largely ignored by the market. Serving this niche is just a smart strategy.

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